Chipotle Means What It Says

>Congratulations to the Chipotle chain of restaurants to sticking to their mission and philosophy.  Food with integrity is their motto.  It encompasses issues that a growing number of consumers say they care about, such as humane treatment of animals and labeling items on its menu that contain genetically engineered ingredients.

When a recent routine audit found that a major pork supplier had failed to meet the company's standards for animal welfare, Chipotle Mexican Grill suspended the supplier.  They will not purchase or serve meat that does not meet their Responsibly Raised standard.  Therefore, carnitas, on the menu at 1,700 Chipotle stores, as temporarily been elimated from the menu of 600 locations.

Chipotle standards require that pigs be raised outdoors with ample, clean bedding.  They would rather not serve pork at all than serve pork from animals that are not humanely raised.  The supplier suspended has not been named.

I applaud Chipotle for sticking to their philosophy, even if it effects their bottom line, which it probably will.  On the other side of the coin is that people like me and others who abhor the inhumane treatment of most farm raised animals, will support Chipotle and other like minded companies.  Here's a great example of a big, fast growing company, doing the right thing.  Bravo.