Travel is an ever evolving business. Years ago a tour of Italy would include tours to the major sites, a nice hotel, a little shopping and a few meals. Things have changed. For high end clients, private jet travel has become very popular. Four Seasons just had a 757 reconfigured for private jet travel on round the world trips. In May, Four Seasons unveiled it's Extraordinary Experiences Collection, promising exclusive experiences at its hotels around the world, from a Texas boot camp that has nothing to do with exercise, to private viewings of art collections.
In Punta Mita, Mexico, Four Seasons offers a private helicopter excursion to the family run Jose Cuervo distillery in Tequilla. In addition, clients are offered a behind the scenes tour of the facility by an expert sommelier to demonstrate the tequila making process. Then, guests will feast on a gourmet lunch prepared by a Four Seasons chef, while sipping tequila and listening to live music.
Boot camp Texas style is being offered by Four Seasons Austin. The trip starts with a consultation for custom boots made by Lucchese. The Package also includes lunch from Franklin Barbeque, named the top barbeque restaurant in the country, and two-step dance lessons at Austin's legendary Broken Spoke dance hall.
Other packages include stargazing in Costa Rica, hiking in Japan, private jewelry viewings in Florence, and tailgating at the Santa Fe, New Mexico opera. In time, more hotels will offer more interesting experiences. These trips sound truly extraordinary. I hope I have a chance to try one.
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